A case for

digitally marketing

the sponsoring of an event

Client: A next-generation digital services and consulting giant for telcos

Were investing big
in an event as a
Gold Sponsor.

BUT...

Their status read

Need a social media partner.

Need a hand.

“SOCIAL
MEDIA?

Are you posting
this on social media?
Is anyone posting this
on social media?”

We gave them clarity. We gave them the structure. We calendarized their social posts and emails.

For the first time, they had a four-month calendar and a well-thought through segmented promotion plan.

What’s more, the
campaign was
personalized down to
the locale of the event.

“HEJ THERE!”

LIVE TWEETING During
the event our fingers were
burning hot as we tweeted
live updates from teams
spread over 3 regions.

And get this, we
increased their share of voice
YoY by a whopping

300%

Our client had more social share
than ever before on all their social handles that year.

Huzzah!

Up your social
media promotion.

Let's take it Orbital!