Client: Global IT services provider
Client: Global IT services provider
A global IT services firm needed to transform their market presence after a private equity acquisition. OrbitalSling delivered a complete digital transformation in 60 days, resulting in a 39% increase in organic traffic and significant improvements in global rankings.
After three decades of steady growth, this established IT services provider faced a critical transition period. A private equity firm had acquired a majority stake, and new leadership aimed to reposition the company as a digital product engineering leader. The existing web presence, accumulated over 30 years, failed to communicate this new strategic direction.
Core challenges
We implemented systems to track channel performance and user behavior. This data guided improvements to:
Legacy web platform with outdated user experience
Technical debt spanning three decades
Fragmented global presence across multiple regions
Performance issues affecting user engagement
Complex statutory content requiring migration
Need for rapid deployment without business disruption
The product/service
OrbitalSling provided an integrated digital transformation solution:
UX research and design optimization
Technical infrastructure modernization
Content strategy and migration
Multi-regional web presence consolidation
Cloud architecture consulting
Performance optimization services
Transform the digital presence to establish the client as a modern product engineering leader through strategic design, technical excellence, and content transformation.
Phase 1: Rapid foundation (60 days)
UX research and design implementation
Modern UI development
Cloud infrastructure setup
DNS migration and optimization
Phase 2: Regional integration (3 months)
APAC digital presence integration
Content consolidation
Performance optimization
Server management streamlining
Phase 3: Global unification (4 months)
European presence integration
Case study migration and rewriting
Statutory content alignment
Global performance optimization
Technical execution
Cloud architecture redesign
WordPress platform upgrade
Impact analysis and testing
Performance baseline establishment
Content migration
100+ case studies rewritten
Statutory content consolidated
Legacy content cleanup
New information architecture deployment
Performance optimization
Server response time improvement
Global CDN implementation
Mobile responsiveness enhancement
Page speed optimization
Technical achievements
Successful multi-region integration
Zero downtime during migration
Enhanced mobile responsiveness
Streamlined content management
Traffic growth
39% increase in organic traffic within 2 months
Global rank improved by 113,515 positions
Country rank improved by 10,046 positions
Category rank improved by 307 positions
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