Client: Global IT and consulting company
In the highly competitive tech industry, a leading IT and consulting firm aimed to redefine itself as an employer and a community. To realize this vision, the company turned to social media as a bridge between corporate life and personal connection, aiming to make the workplace feel like a space for storytelling and community engagement.
This global IT and consulting company wanted to strengthen its employer brand by engaging with both current and prospective employees on social media. Their goal was to create a brand that resonated with people’s values and fostered a sense of community within the company. This case study explores how the company’s creative social media strategy contributed to cultivating a welcoming, growth-oriented environment.
To remain competitive in the job market, the company needed to position itself as a top-choice employer. Their goals included:
Brand development
We created a unique employer value proposition (EVP) based on innovation, work-life balance, and career growth, translating these qualities into a compelling brand message.
Social media campaigns
Using LinkedIn, Instagram, and Twitter, we ran campaigns that showcased employee stories, celebrated achievements, and emphasized the company culture. These campaigns personalized the brand for both internal and external audiences.
Content creation
We created visually engaging content such as infographics, employee testimonials, and behind-the-scenes videos to make the brand more relatable and visually appealing.
Employee advocacy
Employees were encouraged to share company content, increasing reach and lending authenticity to the brand’s voice.
Agility and responsiveness
Community building
Through active conversations through comments and shares, the company created a community feel, making employees feel acknowledged and valued.
The social media approach successfully positioned the tech company as a progressive, employee-centric organization. Results included:
The company strengthened its brand and built a loyal, engaged workforce by prioritizing community and authenticity on social media.
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