Client: Global leader in digital payment security and risk management solutions
Client: Global leader in digital payment security and risk management solutions
A global leader in digital payment security and risk management solutions approached OrbitalSling to expand their advanced fraud risk management (FRM) platform into new APAC markets. With a proven track record in fraud prevention and risk management, our client needed a strategic partner to communicate their advanced technology offerings to a sophisticated financial services audience.
Established competitors with significant market share in fraud detection
Complex regulatory requirements varying by country
High technical barriers to entry requiring deep domain expertise
Need to demonstrate ROI to risk-averse financial institutions
Building credibility in a market where trust is paramount
Our comprehensive digital marketing approach focused on positioning the FRM platform as a cutting-edge fraud management solution:
Targeted landing page
Paid advertising strategy
Digital marketing integration
Created a high-converting landing page with localized messaging tailored to the new APAC market.
Used compelling visuals, clear CTAs, and trust signals to enhance user engagement.
Optimized for mobile-first experience, considering high mobile penetration in the region.
Launched targeted PPC and social media ads to create brand awareness and drive traffic.
Used A/B testing to refine ad creatives, messaging, and audience targeting
Implemented retargeting strategies to nurture potential leads and maximize conversions.
Implemented targeted LinkedIn campaigns for financial decision-makers
Created custom audience segments based on banking technology interests
Developed remarketing campaigns focusing on security features
Executed email nurture campaigns with technical deep-dives
Our targeted approach delivered significant results within the first six months:
Performance metrics
40% increase in qualified leads from banking sector
25% higher conversion rates
40% clicks received from senior employees of targeted companies
86% clicks received from core targeted companies
Average CPC was maintained at the standard levels
Business impact
Established the platform as a thought leader in APAC fraud management
Generated partnerships with three major regional banks
Created a scalable lead generation engine for financial services
Connected with senior executives from targeted organizations
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