Client: Leading medtech devices manufacturer
A leading medical device manufacturer faced significant limitations in reaching their target market through digital channels. Their existing website couldn't effectively capture or convert the diverse demands coming through various digital channels. This limitation was particularly problematic as they received increasing inquiries from international clients, representing significant untapped market potential. In this fiercely competitive sector, the manufacturer needed to protect their intellectual property from competitors known for imitating OEM designs. They required a solution that would allow them to showcase their R&D team's innovations while safeguarding their proprietary designs from imitators.
We transformed their digital presence by developing a modern platform that addressed these critical business challenges. At its core, the solution featured OpenGL-powered 3D rendering of their entire product catalog, enabling healthcare professionals to examine every detail of their devices. This visualization capability revolutionized how doctors, surgeons, and hospital administrators could appreciate product features and innovations while empowering the sales team with a sophisticated digital catalog for remote demonstrations.
Our approach to this website development project included the following key elements:
We began by conducting a thorough audit of the existing website, analyzing its structure, content, user experience, and technical performance. This assessment allowed us identify areas for improvement and develop astrategic plan to enhance the information architecture and visual design of the new website.
Our team reimagined the site’s navigation, categories, and product
showcasing to create an intuitive and engaging user experience. The visual design was refreshed to align with the client’s brand identity, conveying a sense of quality, innovation, and authority within the MedTech industry.
Based on the insights gathered during the audit phase, user interviews, and input from the client’s leadership team we created detailed wireframes and interactive prototypes to define the website’s information architecture and user flow. This allowed the client to visualize the proposed changes and provide feedback before the development phase.
After an extensive evaluation of available technologies, we implemented a custom CMS solution leveraging WordPress’s robust capabilities. The platform was enhanced with AWS LightSail hosting and CDN integration, ensuring exceptional performance despite the demands of complex 3D renderings and international traffic. Our development team created custom templates providing a consistent and visually appealing framework for presenting products, services, and technical content.
Working closely with the client’s team, we developed a digital catalog featuring OpenGL-rendered 3D visualizations of their entire product line. This allowed healthcare professionals to examine devices from every angle, appreciating the innovative features and design elements that set them apart in the market. We integrated detailed product specifications and technical documentation, creating a valuable resource for healthcare providers during their decision-making process.
To provide a cohesive user experience, we integrated the website with the client’s product data, enabling healthcare providers to easily access detailed information and specifications. This facilitated informed decision-making and strengthened the connection between the brand and its target audience.
Our team also ensured the website’s backend systems were robust, secure, and scalable, laying the foundation for future growth and expansion. Additionally, we optimized the website for enhanced search engine visibility, improving the platform’s organic discoverability and reach.
The revitalized digital platform delivered significant improvements across multiple areas:
Enhanced product showcase
Improved market reach
Protected innovation
Operational efficiency
“We wanted to enhance our website to provide an immersive and engaging experience for our visitors. This required a dynamic, feature-rich web presence where visitors could easily navigate to their points of interest. We needed a partner who understood our requirements, had the capability and resources to deliver our vision, and possessed the technical know-how to build the platform on time. We found the perfect partner in Sabari and his team. They not only understood our vision but also contributed valuable insights. They delivered the system on time, making it dynamic as envisioned and scalable for the future.”
Testimonial from Chairman and Managing Director
Following the successful launch, we established comprehensive maintenance protocols and helped identify appropriate long-term maintenance partners, ensuring the platform’s continued evolution alongside the manufacturer’s growth. This foundation now serves as a scalable launchpad for their ongoing digital innovation and market expansion efforts.
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