Client: AI-powered content creation and management platform
Client: AI-powered content creation and management platform
An all-in-one AI-powered content creation and management platform serving digital marketers, content creators, and social media managers. The platform helps teams create, design, and publish content while measuring performance across channels. Marketing teams use their solution to streamline workflows and maintain brand consistency from ideation to analytics.
Despite building a platform that solved real market needs, they encountered specific growth obstacles.
Their feature-rich platform wasn't achieving target adoption rates. Users faced friction points during sign-up that affected conversions. The platform also needed to better communicate its value proposition across digital channels.
We built a strategy based on platform analysis and targeted marketing initiatives
Platform analysis & optimization
We used the platform to create and publish content to understand the user experience. This revealed specific friction points and opportunities to improve the onboarding process and feature discovery.
Strategic marketing refinement
We reshaped their content strategy to showcase platform capabilities through practical examples. We created tutorials, workflow comparisons, and efficiency metrics that spoke directly to their target users' needs. The content focused on measurable benefits: reduced content creation time, simplified workflows, and consistent brand messaging.
To drive adoption and improve conversions, we implemented a structured approach across marketing channels and user engagement.
Customized growth marketing framework
We implemented systems to track channel performance and user behavior. This data guided improvements to:
Campaign targeting
Landing page performance
User onboarding
New feature adoption
Enhanced channel strategy & implementation
We mapped and prioritized marketing channels by analyzing acquisition costs and conversion rates. Key actions included:
Running search campaigns targeting specific user needs
Building content strategies for different user segments
Developing landing pages focused on main use cases
Creating email sequences based on user behavior
At OrbitalSling, we help B2B SaaS companies refine their go-to-market approach, reduce acquisition costs, and improve user retention through tested frameworks. Let's discuss your growth goals today!
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