Client: A digital product engineering company
Going to market with any new product or offering is not easy. Everyone who has ever done it knows that it is a madhouse with the product team, the customer success team, the sales team, and the marketing team trying to keep a precarious launch on track.
There are hundreds of things to be done and at least two dozen stakeholders contributing in different capacities.
Most launches become even more exciting when the CEO advances the launch date. Hey, market forces are market forces and timing is everything!
Here is a recent case study of how we helped a technology leader launch their latest GenAI branded offering. Naming to launch in 2 weeks flat. This project showcased our ability to deliver a full spectrum of launch services rapidly and handhold our clients through the entire lifecycle.
The client needed to move quickly to capitalize on the market opportunities in the fast-evolving GenAI space. In order to retain the early mover advantage, the client’s management advanced the launch.
We deployed a team of launch experts to tackle this high-pressure project. Our teams set out to breakdown the launch into phases:
Our teams turned around assets in hours rather than days to meet the 2-3 week deadline.
We planned and executed “the whole 9 yards” of launch requirements.
Our team members worked closely with client leadership to drive the narrative and shape the articulation, as opposed to taking briefs from them.
Simultaneous development of various components to maximize efficiency.
We used the best collaboration tools specific to each workstream to work asynchronously and incorporate feedback in an agile fashion.
We delivered a complete GTM package within the 2-3 week timeframe, including:
The client was able to launch their AI-based offering on schedule, fully equipped with all necessary GTM elements, achieving zero to market-ready GTM work.
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