Recommendation systems can work out what a viewer wants to watch or buy and put it in front of them before the search begins. Two neighbors now move through different versions of the internet, shaped by what each of them follows and ignores. Getting a group of people to look at the same thing at […]

Personalization has become the gold standard for email marketing, which is highlighted by the fact that 72% of consumers confess to only engaging with personalized messaging.

Have you heard of this famous personality, Mr. Jimmy Donaldson? I can hear you asking, Jimmy…who? Okay, now may I ask if you have heard of Mr. Beast? Heads nodding, yes? Well, Jimmy Donaldson is Mr. Beast. This YouTube sensation started with humble beginnings on February 20, 2012, and now has over 316 million subscribers, […]